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Alaska nets $425,000 in Dannon ad settlement

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Posted: Friday, December 17, 2010 10:36 am | Updated: 1:19 pm, Wed Dec 26, 2012.

ANCHORAGE, Alaska - Alaska's share of a deceptive advertising settlement with a national brand of yogurt products will be $425,000.

Dannon Co. Inc. agreed pay $21 million and drop some health claims for its Activia yogurt and DanActive dairy drink under pressure from state and federal regulators.

The food company has claimed in marketing that its Activia yogurt helps relieve irregularity and that its DanActive drink helps people avoid catching colds or the flu.

The Federal Trade Commission said Wednesday there was not enough evidence to back those claims.

A settlement with the company prohibits Dannon from making such claims unless they are approved by the FDA.

The attorneys general from 39 states reached a $21 million settlement with the food maker over the claims.

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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